Nightclub tests customer's urine to cut down drink driving incidents

By: Unknown on 02:00

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Yes, you read correctly – males in nightclub Zouk will now have their urine analysed in order to cut down the 2,140-ish drink driving incidents that Singapore sees every year.

The warning will come in the shape of a flashing light, advising inebriated patrons to either call a cab or use the club’s drive home service. The same warning appears when the customer returns their parking card to the valet.

DDB Singapore, which created the Pee Analyzer, said: “Anti-drink driving awareness advertisements have almost become blind spots. Our solution took anti drink-driving messaging to a new level. By identifying drivers, testing their urine for alcohol content with a custom-designed device in urinals and discouraging them from driving drunk. All at a place they least expected. Bars.”

There is currently no such scheme set up for women, and time will tell whether the idea catches on elsewhere.

It might seem slightly invasive (or inspired, or creepy, depending on  your views on personal choice), but the “bespoke urine testing device” has proved popular – out of the 573 drivers who used it during its first two weeks, 342 either used the drive home service or called a cab.

We’d say that’s quite good odds for a cut down in drink driving.